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Wednesday, February 10, 2016

Marketing Mix Applied

My company will produce specialty sports items specifically geared towards baseball and softball but we will produce other sports items we think we can make money on. Our competitor is Rawlings.
  • My product will be made from higher quality leather and will be shipped out with glove oil for free so you can take care of your glove, our bats will be made of high quality composite and will have 1 year warranty’s, wood bats will be boned and ready for use out of the box. Other sports apparel will be of good quality materials and will have return policies of around a month.
  • The prices of my products that are listed below or slightly lower than rawlings giving you a higher quality product on the field and more money in your pocket.
           Gloves- $50 for cheap gloves made for teeball or entering little league
                        $200 for pro style gloves made from high quality leather
                        $300 for custom built gloves
                        $450 for premium italian leather gloves made for the pros.                                                                        
          Bats- around $100 for wood
                     $250 for composite


           Other gear- $250 for catchers gear
                              $100 or around that for fan apparel and custom team jerseys


  • Place- i will sell these products around the globe in every sports retailer i can find as well as have a website and sponsor professional and Junior/little league teams.


  • Promotion- I will use sponsoring teams as promotion as well as signing professional players to use my product on the field.

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