This case study was about how Upper Deck emerged as the first trading card company that sold trading cards as collectibles to collectors and adults instead of kids. The market skyrocketed and it is now a money-making business. Upper Deck continues to hold the market by coming out with new premiums every year.
Chapter 3: The Sports Market
Appeal: Upper Deck used collectible cards to appeal to adults.
Variety: They had a wide variety of sports and trading cards to choose from.
Professional athlete: Upper Deck uses images of Professional Athletes to entice people to buy their product, their product is based on these pictures.
Leadership: Upper Deck leads the Market.
Present-day: Upper Deck continues to make lots of money on trading cards.
I think we should research violence in sports to see which sports have the most violence and what we can do about it. We see it all the time but why does it happen. It boggles my mind as a sports player that somebody with that much money and wealth and fame would kill somebody.
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